As music lovers around the world end the year off with a bang, we'd like to take a step back and reflect upon what has been a very interesting past twelve months. As you may have noticed, the DFD blog spot has taken a back seat for the last few months. We've been super busy growing our online radio show's content, expanding our team, securing a residency at one of Cape Town's favorite House clubs and pushing the boundaries with our underground parties. The most important thing for us is the music. It always will be.
We are firm believers that as a DJ, producer or party promoter a firm respect for music will take you a long way. The best DJs and promoters are not the ones who jump on a bandwagon and satisfy the masses by pumping out only the trendiest music. It's completely understandable to be flexible and play (or host an event which revolves around) a certain sound which may be popular now and not the next year. However…to do so on a constant basis is disrespectful to a scene which needs to feed off individualism and is the reason why DJs who do not produce will never make it. We have observed something which has saddened us over the last year. Allow us to put this into perspective (and deep fry it).
We recently hosted a event (with another brand) which centered around the idea of musical progression across genres. Genres which never before would have even bothered to overlap in one event. We're talking about Nu Disco, Deep House, House, Techno, Prog Tech and Minimal, in that order; starting with a double yacht party, rooftop party and basement party over sixteen hours.
We've been pushing musical progression (and knowledge) in a city at the tip of Africa for a very long time and this is how DFD started. This is not Ibiza (although it is quickly becoming Africa's version of it thanks to the recent visits of acts like Egbert, Max Cooper, Hannah Wants, Mario Basanov and many more). This is Cape Town. The scene is slowly growing but EDM raped it and it is at a very delicate stage where people can finally listen to an act and just say that is, for example, 'House' music playing and be quite into it without having to be a DJ to appreciate it. The last time that happened was at least 12 years ago.
Back to the matter at hand. Too many promoters and DJs have been guilty of being lazy and getting caught in the deep end. It seems that it is a better option to jump on the bandwagon and offer a quick "suck and a f*ck" solution to a packed event or dance floor by just playing Deep House/Tech. Why? Because it's cool. The Pet Shop Boys weren't cool when they first came out (they were a shock to many) but they did to the electronic music scene what pacifiers did to the wellbeing of teen ravers' gums all over the world.
Deep House has been cool for twenty years. It no longer has an identity. All over the city we have seen events where a 15 hour line up consists of acts who only play deep music. Surely if your set as a DJ (over 90 minutes) has to reflect a journey then your line up for an event must do exactly the same. We are living in a world where the average party goer can walk out of your event/set and do some research on what they have heard. Underground parties (which is essentially what our local electronic music scene thrives on) were based upon freedom and new music. The electronic (more specifically House) music scene is at a beautiful precipice now and there is such a plethora of cross-pollination between genres that we cannot do any justice to it by just going deep.
You want people to walk out of your event/set and remember the most important thing - the music. Tease them. Take them on a journey. Make them walk the steps of the BPM building, up and down, and down again; before leaving them on a high. Don't take them too deep…they'll drown.